Japan's best selling formula brand

Key features

• Provides 100% of recommended iron and calcium for toddlers
• Provides 70% of the RDI for 15 types of essential nutrients
• Contains DHA, a growth support lipid not found in cows milk  

Meiji Step is a follow-on baby formula for 1-3 year olds. This is the best selling toddler formula in Japan!

Studies have shown that toddlers tend to be deficient in a number of key nutrients, particularly iron and calcium. A 2015 study found that 50% of toddlers between 1-2 years of age were deficient in these nutrients.

In fact, because toddlers can be picky and messy eaters, it can be very hard to know that your baby is getting all the nutrients they need for healthy growth. Supplementing your toddler’s diet with Meiji Step gives you the peace of mind that your baby is getting a balanced blend of essential nutrients every day.

Meiji Step comes in canned powder form and handy RakuRaku cubes.